All Africa Music Awards - AFRIMA, is designed to promote Africa's rich and diverse music heritage by celebrating, acknowledging and rewarding Pan-African music artistes through the award platform. AFRIMA is for Africans, by Africans and in Africa. It aims to unite the Pan-African music industry through its annual ceremonies. AFRIMA is a combined effort to recognize, award, promote and preserve Africa’s rich music culture. In partnership with the African Union, it is expected to be the biggest music-award event in Africa.