Music Marketing Hacks for African Musicians – Written by: Charles Onyei

Written by:   Charles Onyei

Written by: Charles Onyei

Photo:  Davido

Photo: Davido

In my previous article – 5 Benefits of Internet Marketing to Musicians, I mentioned the benefits of internet marketing for musicians (Read article here). In this article, I will take you on a journey that has been your yearning desire as an indie-artist, a band or a music label/promoter. Fasten your seat-belts as I take you on this smooth voyage.

As an artist or a band member, do you, for any reason, dread having to maintain a public profile on social networks? Does posting and re-posting content in hopes to get noticed feel like a chore, rather than something natural that seems to happen on a whim?

Your band or project’s presence on social media is so much more than a necessity for building popularity. Rather, it’s a chance to present everything – and we mean, everything – related to your art and you as a human being, to many potential benefits. Before social networks, such opportunities were severely limited in comparison, and most often did NOT even exist!

Social media gives you multiple opportunities in line with music-making’s multifaceted nature.

The means and tools given by modern social media are hugely exciting for musicians because music is such a multi-faceted art. Obviously, there’s the musical part. You make music and, unless it’s something you do strictly for yourself, you want to deliver it to fans – online or physically.

Social media lets you do that, both directly and indirectly. Stream your music, share it with people and communities interested in it, and make yourself heard.

On social media, you can be visual and visible.

Together with the music part goes the visual part. While music keeps the ears busy, its impact is magnified by giving the eyes something to perceive.

Here is how to get started;

Let   MUSIC UNITES AFRICA    handle  your brand’s  Digital Music Marketing Strategies .

Let MUSIC UNITES AFRICA handle your brand’s Digital Music Marketing Strategies.

1. Create a Music Website

You can consider yourself a professional musician after creating your first music website. Why do you need a website? It’s your online portfolio, where you present and sell your albums, show the dates of your events, and simply tell your story.

Once your website is ready, you can share it with your audience - your potential fans.

2. Share Your Music on Digital Platforms

With the rise of digital technologies, it’s become easier to reach your target audience. Music streaming platforms are a great example. There are many platforms like Bandcamp, Apple Music, Soundcloud, Spotify, etc. where you can upload your album, share your songs and see how people react to it. But, of course, you need to choose wisely which platform to use. First, think about your target audience which you’ve probably successfully defined in your marketing plan.

What platforms do they use? If your potential fans use Spotify, your music must be added there.

Besides, you need to consider what capabilities and features those platforms have. If you are content with the terms, go ahead and share your music.

3. Use Social Media for Your Music Promotion

What if I told you that your music can go viral? Imagine thousands of people sharing and leaving comments under your post on Facebook or Twitter.

But how do you create a viral post or video for social media? It all depends on your creativity and luck. People love inspiring and fun content, which they also eagerly share. They especially like video content which in your case is very advantageous. Think about the content first, make a video and add your song as background music.

Using social media can help you build your community of loyal fans. Create your social profiles and engage with your audience, share unique content and interact with your fans.

However, you need to consider which social media platforms your target audience is active on. Then, create your strategy and decide what type of content you want to share. Be sure to leverage on Facebook and Instagram video marketing. Within time, you’ll see how your community grows if you utilize the best social media strategies for your music promotion.

4. Promote Your Music via Paid Advertising

If you struggle with getting organic traffic, then you can use paid advertising to boost your marketing efforts. Some of the best channels are; Google Ads, Facebook/Instagram Ads, and YouTube Ads.

This can guarantee a short-term success, but you must be ready to invest more in paid ads.

5. Sign up to Live Stream Music Platforms

Go live! Nowadays, you have an opportunity to share live videos right from your garage or even bedroom. Build a highly-engaged fan base by interacting with them in real time.

There are many ways to go live. You can try Facebook live and YouTube live, or other live streaming platforms like Concert Window,, YouNow, StaegIt,, etc.

6. Share Your Videos on YouTube and Other Video Sharing Sites

When we think about music video sharing platforms, YouTube immediately comes to our minds. It’s considered the second largest search engine after Google. So, you definitely need to have a YouTube channel and optimize it for better results.

What kind of videos can you share on YouTube? There are many fantastic YouTube music video ideas that you can use including music covers, lyric videos, singing lessons, etc. A creative YouTube video intro will help you be remembered by your audience and fans.

Don't forget about music visualizations, which will make your music visually attractive and engaging.

7. Find Musicians to Collaborate With

There are two options here: collaborate with equally famous artist or those who are more famous than you. It would be easier to get in touch with equally famous ones, but the results of the second option may be way too effective for your music promotion.

Another option is to collaborate with DJ’s. They can create a Remix version of your music and share with their audience.

In any case, this is a proven strategy, which helped many musicians to stand out from the crowd. So, try to build relationships with other musicians in order to grow your fan base. 

The music industry is very competitive. But, if you have a dream, go and get it, don’t wait for miracles to happen. If you are really talented and write good music, your fans will find you and will help you shine, even if it takes some time. Using the above-mentioned music marketing hacks will help you reach them and show what you have. So, what you need to do now is to think about creating a marketing plan, choosing the right marketing strategies, and working with the best team who can deliver the best results and help you reach your goals as an artist.

Charles Onyei - Music Unites Africa.jpg

This Article was superbly written by Charles Onyei Vice President & Chattered Digital Marketing Strategist for MUSIC UNITES AFRICA